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Heart and Soul
Cammy-nominated band still hopes to grow
Friday, November 10, 2000
By Kristi Singer, Morning Star Correspondent
Wilmington Morning Star
Copyright 2000 Wilmington Star-News
Wilmington band, Heart and Soul received a nomination for "Best New Artist" in the Sixth Annual Cammy Awards Show to be held Saturday at the Alabama Theatre. Four other groups were nominated by members of the local beach music industry including radio DJs, record company owners, distributing companies and CD outlets. The nomination is for Heart and Soul's March release, Shaggin' With Your Baby.
"The fact that we're new to the beach music market, a lot of the general public that's in the beach music field might not know who we are," Heart and Soul drummer Rick Gardner said. "But the industry does because we've been getting so much radio play and doing so many radio interviews."
"I'm just tickled to be nominated because it really has caused a lot more interest in what we're doing,"Mr. Gardener said. "We're on the second pressing of our CD now."
The band didn't expect a Cammy Award nomination. Even after the album was released and received positive feedback from DJ's, it still wasn't thinking Cammy Awards.
"The only thing we were thinking about was putting out a good product and hoping someone would play it," Mr. Gardener said. "I had heard of the Cammy's and I kind of knew what they were, but I didn't know about a new artist category. I figured that (the awards) were pretty much about who had been in the business 25, 30 years."
Fortunately for Heart and Soul- lead vocalist Mark Roberts, vocalist/keyboardist Terry Nash, bassist/vocalist J.K. Lofton, saxophonist Don Colton and Mr. Gardener- that wasn't the case.
They received their nomination and as Mr. Gardener puts it, "we're the oldest new band there ever was."
Mr. Gardener hopes the nomination will increase their exposure in local night clubs.
"That's probably going to be the biggest thing- that name recognition will be better."
He said that Heart and Soul created a CD that was geared towards the beach music "shagging," but that the band's normal set list is "party central."
Aside from performing at beach clubs, the band does three floor-shows- an Elvis show, a Blues Brothers show and a Village People show.
"That's kind of been our bread and butter. We are a "show band" but we don't have to do shows," Mr. Gardener said. "We'll turn around and play a private party and not do a show, but do lively dance music that's geared to get people on the dance floor to have a good time and make them stay."
Even though Shaggin' With Your Baby was just released, Heart and Soul is already working on its next album, still untitled.
Mr. Gardner said this recording won't take as long as the first, and ideally will be completed by early March.
Heart and Soul formed in June of 1990 and changed lead singers in January of 1991, the only lineup change the band has ever made.
For five years the band performed mainly in local clubs and private gigs. After realizing that doing private shows was "working less and making more," the band decided to concentrate mainly on the private gigs.
Once the private parties became consistent, the band realized audiences were requesting beach music.
"We certainly felt we could write beach music and use it as a marketing tool," Mr. Gardener said.
And a Cammy nomination may be evidence that the marketing is working.
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